Media and communications are the direct line from great bicycle advocacy campaigns to the people who will spread the change. Without them, we might as well stay in our meeting rooms and never expect change. So understanding how to communicate well with our government officials and the people in our communities must be a top a priority for all bicycle advocacy leaders.
One important skill to have is Writing a Press Release that Gets Published. This two page handout is designed as an introduction for first timers as well as a checklist for veteran press release writers to ensure every press release for bicycle improvements gets published.