League of Michigan Bicyclists

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Advertising in the Michigan Ride Calendar

2018 Advertisting GuideDownload Advertising Guide

As the largest, most comprehensive calendar of events of its kind in Michigan, there is no better way to promote your bicycling event, business, or organization than with an advertisement in the League of Michigan Bicyclists' (LMB) Michigan Ride Calendar. Download our Advertising Guide to find out how you can "stand out from the crowd" with an ad that fits your budget in the Michigan Ride Calendar.

For 33 years, LMB has compiled and distributed this in-demand publication. LMB annually distributes more than 43,000 copies of the Michigan Ride Calendar throughout the state and beyond. The Michigan Ride Calendar reaches a wide audience of cyclists due to the range of events listed, including road and trail tours, charity rides, mountain biking and cyclocross events, as well as competitive races, time trials, and triathlons. With more than 300 bicycling events listed, the Michigan Ride Calendar is the go-to resource for cyclists as they plan their riding seasons and schedule bicycle-related vacations.

The Michigan Ride Calendar is distributed to MDOT Welcome Centers, Convention & Visitors Bureaus across the state, more than 225 bicycle shops and cycling clubs, and at numerous bicycle-related events throughout the year. The Michigan Ride Calendar is also mailed to all LMB members and individuals requesting Michigan bicycle tourism information. After an initial distribution of the Michigan Ride Calendar in January, many recipients request replenishment shipments throughout the year, demonstrating the demand for the publication.

The event listings in the Michigan Ride Calendar span all seasons. Many cyclists and bicycling enthusiasts keep and refer to the publication again and again, ensuring that your ad will be viewed repeatedly throughout the year.

Advertising in the Michigan Ride Calendar also supports LMB's mission. Advertising revenue from the Michigan Ride Calendar, in excess of the cost of publishing, supports LMB's efforts to help make Michigan a more bicycle-friendly state and ensure that Michigan continues to enjoy the benefits of a healthy bicycling culture

You can view/download a copy of our 2017 Michigan Ride Calendar here

Space is limited, so make sure to reserve your spot today. We offer a wide array of advertising options from full-page spots down to column inch ads that allow you to build an ad that best fits your budget. Additionally, we now offer advertising on our website which receives over 10,000 visits per month.

  • Early Bird Discount Cut Off: 10/11/2017
  • Final Ad Sales & Payment Deadline: 11/01/2017
  • Art Submission Deadline: 11/21/2017
  • Publication Date: 1/13/2018

Receive up to $150 off if you reserve your advertisement before 10/11/2017.

LMB Member clubs, shops, & organizations receive an additional 10% off on print advertising.


Here is what some of our past event promoters had to say about advertising in the Ride Calendar:

"Our ad in the LMB Ride Calendar accounted for 75% of our sales, and helped bring customers from other states including Florida, Virginia, Pennsylvania, Ohio, Indiana, Illinois, Nebraska and Colorado. We'll definitely be advertising with LMB again!"

~ Jim Plaunt – Bike Tour Vacations LLC

"Motor City Tour Company promoted our guided Detroit bike tours in the League of Michigan Bicyclists' annual Ride Calendar for the first time in 2013. We received an increase in ticket sales as soon as the publication was delivered to homes and businesses. We are extremely happy with the response we received from our advertisement and plan to support the League of Michigan Bicyclists by continuing to promote our events with advertisements in future editions."

~ Steve Johnson – Motor City Tour Company

2018 Michigan Ride Calendar Advertising Guide by Aneta Kiersnowski on Scribd



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Note: Registering and/or logging into the LMB website is currently limited to individuals seeking to submit events to the Michigan Ride Calendar. If you are looking to renew your LMB membership or change your mailing address, please contact the LMB office at (517) 334-9100. You can also join, renew, or donate using our secure website at: www.LMB.org/join