43,000 copies of the Michigan Ride Calendar annually distributed extensively throughout Michigan and beyond, you won’t find a better place to advertise your bicycling event or business, and connect with cycling enthusiasts from across the state.
The Ride Calendar continues to be the League of Michigan Bicyclists’ (LMB) signature publication and an essential resource for bicyclists in Michigan and beyond. Starting in January each year, LMB annually distributes the Ride Calendar listing approximately 300 Michigan bicycling events including road tours, criteriums, races, time trials, cyclocross, trail tours, mountain biking, multisport, and other charity events.
For many event organizers, the Ride Calendar continues to be a primary means of promotion, as it is distributed extensively throughout the state at Welcome Centers, Convention & Visitors Bureaus, bicycle clubs and shops, and at numerous bicycle-related events throughout the year. Ride Calendars are also mailed to all LMB members, and to individuals requesting bicycle tourism information for Michigan.
LMB’s annual Ride Calendar is a full color publication that bicyclists keep and refer to again and again throughout the cycling season – meaning you can count on your ad being viewed repeatedly!
Advertising revenue in excess of the cost of publishing the Ride Calendar supports LMB’s education and advocacy efforts as 501(c)(3) nonprofit to make Michigan a more bicycle-friendly state.