43,000 copies of the Michigan Ride Calendar annually distributed extensively throughout Michigan and beyond, you won’t find a better place to advertise your bicycling event or business, and connect with cycling enthusiasts from across the state.
The Ride Calendar continues to be the League of Michigan Bicyclists’ (LMB) signature publication and an essential resource for bicyclists in Michigan and beyond. Starting in January each year, LMB annually distributes the Ride Calendar listing approximately 300 Michigan bicycling events including road tours, criteriums, races, time trials, cyclocross, trail tours, mountain biking, multisport, and other charity events.
For many event organizers, the Ride Calendar continues to be a primary means of promotion, as it is distributed extensively throughout the state at Welcome Centers, Convention & Visitors Bureaus, bicycle clubs and shops, and at numerous bicycle-related events throughout the year. Ride Calendars are also mailed to all LMB members, and to individuals requesting bicycle tourism information for Michigan.
LMB’s annual Ride Calendar is a full color publication that bicyclists keep and refer to again and again throughout the cycling season – meaning you can count on your ad being viewed repeatedly!
Advertising revenue in excess of the cost of publishing the Ride Calendar supports LMB’s education and advocacy efforts as 501(c)(3) nonprofit to make Michigan a more bicycle-friendly state.
Space is limited, so make sure to reserve your spot today. We offer a wide array of advertising options from full-page spots down to column inch ads that allow you to build an ad that best fits your budget. Additionally, we now offer advertising on our website which receives over 10,000 visits per month.
- Early Bird Discount Cut Off: 10/01/2014
- Final Ad Sales & Payment Deadline: 11/17/2014
- Art Submission Deadline: 12/01/2014
- Publication Date: 1/19/15
EARLY BIRD DISCOUNTS
Receive up to $150 off if you reserve your advertisement before 10/01/2014.
LMB MEMBER DISCOUNTS
LMB Member Clubs, Shops, & Organizations receive an additional 10% off on print advertising.
FREE & REDUCED WEB BANNER ADVERTISING OPPORTUNITIES AVAILABLE
Here is what some of our past event promoters had to say about advertising in the Ride Calendar:
Our ad in the LMB Ride Calendar accounted for 75% of our sales this year, and helped bring customers from other states including Florida, Virginia, Pennsylvania, Ohio, Indiana, Illinois, Nebraska and Colorado. We'll definitely be advertising with LMB again!
~ Jim Plaunt – Bike Tour Vacations LLC
Motor City Tour Company promoted our guided Detroit bike tours in the League of Michigan Bicyclists' annual Ride Calendar for the first time this year. We received an increase in ticket sales as soon as the publication was delivered to homes and businesses. We are extremely happy with the response we received from our advertisement and plan to support the League of Michigan Bicyclists by continuing to promote our events with advertisements in future editions.
~ Steve Johnson – Motor City Tour Company